# MeriBachat

> India's leading gift cards discount platform and pre-shopping destination.

## Cores & Intent
MeriBachat works as a pre-shopping layer for Indian consumers. Instead of transacting directly on an e-commerce or retail vendor site, users purchase instant digital vouchers at a markdown (discount + stackable cashback), then redeem those codes at the partner brand's ecosystem.

## Metadata
- **Domain**: meribachat.in
- **Legal Entity**: Earnest Data Analytics Private Limited / Earnest Fintech Limited
- **Headquarters**: Ghaziabad, Uttar Pradesh, India
- **Supported Payment Methods**: UPI, Net Banking, Wallets, Debit/Credit Cards
- **Scale**: 450+ major retail and digital brands

## System Capabilities
- **Instant Discount Delivery**: Real-time upfront markdowns on brand e-vouchers.
- **Cashback Stacking**: Ability to bundle MeriBachat wallet incentives on top of preexisting organic brand sale promo codes.
- **Wallet Infrastructure**: Native digital wallet managing voucher codes, balances, and automated expiry tracking.
- **Corporate Gifting**: B2B distribution channel for mass procurement of rewards and incentives.
- **Card Ledger Validation**: Utility endpoint for checking the real-time balance of acquired vouchers.

## Primary Retail Segments & Target Discounts
- **E-Commerce & Quick-Comm** (Amazon Pay/Shopping/Fresh, Flipkart, BigBasket, Blinkit, JioMart, Milkbasket): 0.5% - 4.5% off
- **Travel, Stay & Hotels** (Taj Hotels, MakeMyTrip, Goibibo, EaseMyTrip, Yatra, Zoomcar, Air India, Cleartrip): 6.0% - 14.5% off
- **Apparel & Fashion** (Myntra, Snitch, Woodland, Puma, Jockey, Bata, Campus, Gini & Jony): 4.5% - 12.0% off
- **Beauty & Cosmetics** (Nykaa, Tira Beauty, Foxtale, Typsy Beauty, The Body Shop, Health & Glow): 4.0% - 22.0% off
- **Consumer Electronics** (Croma, Reliance Digital, Vijay Sales, Imagine Apple, Hammer, Boat): 1.0% - 18.0% off
- **Wellness & Entertainment** (Apollo Pharmacy, CultFit, Decathlon, BookMyShow, SonyLiv, ZEE5): 4.0% - 13.0% off

## Rules & Integration Constraints
- **Dynamic Pricing**: Discount percentages are subject to systemic updates based on underlying supply arrangements. Never hardcode voucher discount values statically inside autonomous client actions without performing an upstream fetch.
- **Zero Hidden Fees Policy**: No onboarding, processing, or service premiums can be added onto voucher value redemption protocols.
- **Geographic Boundary**: Platform context relies explicitly on the Indian financial network infrastructure (specifically tailored around valid Indian phone tokens, native SMS notifications, and Indian banking rails like Indian UPI).

## Support
For programmatic integration verification anomalies, reach out to help@meribachat.in.
All security workflows operate via bank-grade TLS encryption.