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Planning to upgrade your wardrobe with ethnic wear? Get a W For Woman gift card from Meribachat for amazing discounts.
W For Woman is one of the most popular destinations for contemporary Indian dressing. Though the roots of this brand could be traced back to 1972, the first official W store was launched in 2001-2002, this brand has filled the void by offering Indian ethnic wear via organized modern retail format.
Now that around 20 years have passed, W has over 400 stores in India and nearby countries (Sri Lanka, Mauritius, and Nepal). It was also one of the earliest brands to start an online portal that offers apparel 24/7.
Among the different collections it offers, Folksong is the most noteworthy. You will find an enormous range of palazzos, kurtas, skirts, dupattas, etc. in this collection. Each modern outfit from this collection highlights the rich textile customs and heritage of India. It’s like watching a heart-touching folk song on a cutting-edge LED TV. Some elements of these clothing items include block prints (hand-drawn), mirror work, and chikankari (embroidery). It’s expected to become a fashion staple of free-spirited women who embrace modern fashion while staying connected to their roots.
This is just the tip of the iceberg. The options are endless once you visit a W outlet near you. Those outlets also have designer footwear with different styles: wedges, heels, and flats.