Lee is a renowned global brand known for its commitment to quality, innovation, and durability. Established in 1889 by Henry David Lee in Kansas, United States, the brand began as 'H.D. Lee Mercantile C-ompany' and has since evolved into an iconic name in the denim industry. Lee made its mark by introducing groundbreaking innovations, such as the world’s first-ever zip fly jeans, the 101Z, in 1926. Other signature details like the 'Hair-on-hide' leather label and the distinctive 'Lazy S' back pocket stitching have become hallmarks of the brand’s identity.

Initially known for producing practical and durable workwear, Lee’s transformation into a leading fashion brand has been a testament to its passion for continuous innovation. The launch of its first bib overalls and the development of the 13oz '101' cowboy jeans are milestones in its storied history. For over 120 years, Lee has demonstrated its ability to blend functionality with style, making it a favorite among both workers and fashion enthusiasts alike.

Today, Lee is recognized not only for its durable denim but also for its ability to stay ahead of fashion trends, making it a contemporary giant in the global apparel market.