The dreadful experience that has always troubled women while visiting public washrooms led to a journey of research and development by the co-founder, Srijana Bagaria, with the help of her husband and the Founder, Vikas Bagaria. They were determined to find a way out of risking UTI and other hazardous infections every time someone visited a public washroom. The Toilet Seat Sanitizer Spray was introduced shortly thereafter. A spray that has saved millions of women across the country from the risk of contracting UTI. The Toilet Seat Sanitizer Spray has been a saving grace for all public toilets since 2013. With this product in their bag, everyone, especially women, feels much safer knowing that their risk of contracting UTI and other infections has been reduced by 99.9%. Gradually, the need for a lot of other hygiene essentials was identified and we took it upon ourselves to talk about things that are usually hushed in society. So, over the last three years, the company has expanded into several personal hygiene categories including feminine hygiene (pads, tampons, cups, etc), men's intimate hygiene and female grooming (FURR), Sexual Wellness (DOMINA), hand hygiene (Palm Safe), face mask and mist (Pollution Safe), while also being one of the leading pioneers in a few sub-categories. We take pride in ourselves for being outspoken, bold, courageous, witty, and a personal hygiene expert. Today, Pee Safe retails upwards of 10,000 retail counters across 100+ cities in India and exports to 15 countries along with a presence in all major e-commerce marketplaces, apart from their own online platforms. In January 2020, Pee Safe was awarded Amazon Best SMB Brand 2020 in the presence of CEO Jeff Bezos for their remarkable achievements on Amazon India, and LinkedIn awarded Pee Safe for being one of the Top 10 Startups in 2020.